About Me

KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on TikTok and generating views in the billions by 2021, the Toronto-born artist, producer, and creative cooks up genre-defiant anthems and curates viral moods. As such, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records. 

“For me, it’s really important to give people something they don’t expect,” he explains. “I try to come up with the drums that hit you in the face and blend those with big melodies you can sing along to. I spent a lot of time watching videos and really studying what moves people. At the same time, I’m always looking for crazy sounds, messing with really random things, and trying to make music you’re not going to get anywhere else.”

Born to Filipino immigrants in Toronto, he began piano lessons at five-years-old. By seventh grade, a friend introduced him to FL Studio. Influenced by the likes of Scott Storch, Timbaland, Pharrell, and Rick Rubin, he dove headfirst into producing. Throughout high school, he sold beats on SoundClick and dedicated countless hours to honing his craft in the lab. Attending Andrews University in Michigan, he even switched his major to marketing in Sophomore year, “because it would be more useful to a career in music.” Upon graduating, he opened up a recording studio in the building where his mom ran her dental practice. “You could get a filling or a beat in the same place,” he laughs. 

Out of this creative hive, he operated under the name K-Beatz and crafted tracks for multiplatinum GRAMMY® Award-nominated talent. He co-produced “Let Me Know” for Trey Songz and “History” for Ryan Leslie in addition to making “Let You Love Me,” “That,” and “Ecstasy” [feat. Chance the Rapper] for Tinashe. He also regularly worked with frequent collaborator RUSSELL! (formerly D-Pryde) who even voiced the KyleYouMadeThat tag when he changed his name in 2018. Along the way, he also began working with Beat House for management.

At the onset of the Global Pandemic, he found himself stuck at home and as he recalls, “back to my roots of being a hungry kid trying to do something with music out of my bedroom.” He leveled up all-around, becoming more proficient at graphic design, photo editing, and video editing. He also studied TikTok and pledged to “get a viral hit.” He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers], and Loren Gray [50 million followers] as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar.

“I’ll play around with a weird loop, sort of overwhelming bass line, or try to create a sound in the box I haven’t heard,” he goes on. “I feel like the style is always evolving and changing.”

Sampling the Bow Wow and Jermaine Dupri version of “Basketball” by Kurtis Blow, he created the beat for “HOOPLA” in 2020. The instrumental went viral when Karaleigh Cannella posted a viral dance to it, which Seventeen named one of “The Hottest TikTok Dances You Can’t Stop Doing.” Signing to The Heavy Group/Republic Records, he invited NLE Choppa to feature on the official version of “HOOPLA,” which serves as his official debut. “HOOPLA” showcases the scope of his sound, merging a schooled approach to production seasoned by years in the lab with D.I.Y. artistry and internet hyper-consciousness. As such, he builds the perfect backdrop for NLE Choppa to wild out over.

With more music on the horizon, KyleYouMadeThat is about to flip the whole game upside down by burning up all expectations.